Novoceram, a French ceramics manufacturer since 1863, has chosen a line of communication that combines humor, modernity and web marketing to present the Indigo collection.
The website is modern, responsive and “One Page” type. The Internet user will find all the necessary information and will be able to generate an immediate and personalized quote.
It is possible to request an immediate and automatic quote.
Novoceram boosted Indigo on social networks and net users loved the collection!
Five videos were made by Novoceram (and my colleague Séverine) to answer the prejudices on a tile as audacious as Indigo. These videos feature characters selected from the collection’s 63 vis-à-vis the ideas that typically accompany the doubts of those who have seen the collection but are still hesitant to act. These videos are particularly effective in comments and in response to doubts that prospects can emit.
Web Manager of Novoceram
Creation of the dedicated website in 4 languages and the logo. Creation of SEA campaigns and Web Social Advertising. Email marketing campaigns and DEM.
5 April 2018